Welcome to Charismatic Copy !

Hi There,

My Name is Jack Bastide and I wanted to welcome
you to my Charismatic Copy Newsletter

==============================================
The Dictionary Says ...


Charismatic

adj : possessing an extraordinary ability to
attract; "a charismatic leader";

Copy

n : The words to be printed or spoken in an
advertisement.


So according to the dictionary "Charismatic Copy"
is words in an advertisement that have an
extraordinary ability to attract

==============================================

A Top Notch Copywriter will charge you $10,000 or
more to write a Sales letter or Web Site Copy

plus ...

They will normally ask a percentage of the profits

and you know what?

Its worth it!

Great copy can make the difference between a profitable
campaign and a losing one ...

between making a little money and a lot of money

between making a lot of money and making an Obscene
and offensive amount of money

but you know what's even better than Great Copy?

CHARISMATIC COPY!

Remember people like to buy from those that they like
and trust ...

Have you ever bought something that you really didn't
need because you liked the salesperson ... because
they were Charismatic?

I'm sure we all have...

Now I'm not saying that you should try and sell stuff
that people don't need ...

YOU know your product is great and can help your
prospect .. but she doesn't know that yet

She's arriving at your site in a "maybe" state ...
she may be interested in what you have to offer
but she's a bit skeptical, after all she's been
burned before

It's the job of your copy to win her trust, wine and
dine her emotions, create an intense desire for your
product and then ask for the sale ...

And that {!firstname} is Charismatic Copy!


WHAT TO EXPECT FROM THIS NEWSLETTER:


1 - Great Information on how to make your website
more profitable ... It's not going to be all about
Copywriting but a lot of it will


2 - Swipe File Stuff

Every Great Copywriter has what's known in the business
as a "swipe file". It consists of attention getting copy, Great
Headlines, compelling web sites, Power Words and phrases.

These things are very helpful in writing your own copy, They
should be manipulated and changed to fit your style and not
copied word for word


3 - Occasional Product Reviews and Recommendations

Whenever I find a good product or service I may tell
you about it ... Some of them will be free, some may
require an investment

Under no circumstances will I recommend anything that I
don't personally believe in


MY GOAL

My Goal is for you to look forward to my emails. I want
you to open them immediately because you are excited about
all the great stuff I'm giving you

I DO NOT want you to think "Oh here goes that Jack Bastide
Guy sending me some more junk and pitching me on some
worthless products again

When I do mention a product it will be something that I
Truly believe can help you

Swipe File

So to get your swipe file started off I wanted to give you
Some "Power Words" and "Power Phrases"

Power Words

Absolutely
Accomplish
Achieve
Alluring
Alternative
Amazing
Announcing
Approved
Astonishing
Attain
Power Phrases

___ Made Easy
___ Secrets
___ Without The
100% Pure
100%-Guaranteed
12 Proven Steps To

You should cut and copy these word and phrases and start
Building your swipe file

Frequency of this Newsletter

I Know you have a lot going on in your life so I won't hammer
you with email. You should expect to See Charismatic Copy
in your email box about once a week

The first few 2 or 3 emails will be a little more frequent
I have some very important information that I must give you
immediately .. it can make the difference between whether
your site is making money or losing money

Tomorrow:

The _______ is without a doubt, undeniably, absolutely,
positively, unconditionally, indisputably, unquestionably,
categorically, emphatically, insistently, relentlessly,
the most important part of any ad, sales letter or website.

Can you guess what ___ is?

Answer tomorrow ... stay tuned

Jack Bastide
800-50-JACKB
http://www.JackBastide.com